Effective date: June 9, 2026
Information We Collect
We collect information that you voluntarily submit through this website, including your name, phone number, email address, service interest, project details, and any other information you provide when requesting pool project guidance from Latham Pool Products, Inc..
We may also collect standard website usage information such as pages visited, referring URLs, device and browser details, approximate location, form attribution parameters, and similar analytics or advertising measurement data.
How We Use Your Information
We use the information we collect to respond to your request, route your inquiry to the appropriate support or builder-match path, provide requested information, measure website performance, preserve attribution, improve our communications, and comply with legal obligations.
We may contact you by phone, email, text message, or other communication methods when you request information or otherwise provide consent.
Information Sharing
We may share information with service providers, platform vendors, advertising and analytics partners, and independent local builders or dealers when needed to respond to your request or support the services described on this website.
We do not sell personal information submitted through this website.
Mobile Information & SMS Consent
By submitting a form or otherwise providing your phone number, you consent to receive calls and text messages related to your inquiry, including appointment, scheduling, follow-up, and service-related messages. Message frequency may vary. Message and data rates may apply. You can opt out of SMS messages by replying STOP and can request help by replying HELP.
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
Cookies & Tracking
This website may use cookies, pixels, analytics tools, advertising tags, and similar technologies to understand website activity, improve the user experience, preserve campaign attribution, and measure marketing performance.
You can adjust your browser settings to limit or block cookies, although some website features may not work as intended.
Data Security
We use reasonable administrative, technical, and organizational measures designed to protect information submitted through this website. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
Your Rights & Choices
Depending on where you live, you may have rights to request access, correction, deletion, or limitation of certain personal information. You may also opt out of certain communications at any time by using the instructions in the message or contacting us directly.
Third-Party Services
This website may link to or embed third-party services, including forms, scheduling tools, analytics providers, advertising platforms, and official Latham resources. Those third parties may process information according to their own privacy policies.
Children's Privacy
This website is intended for adults seeking pool project information and is not directed to children under 13. We do not knowingly collect personal information from children under 13.
Policy Updates
We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised effective date.
Contact Us
If you have questions about this Privacy Policy or your information, contact Latham Pool Products, Inc. at LegalNotice@LathamPool.com, call (800) 833-3800, or write to 787 Watervliet Shaker Rd., Latham, NY 12110.
